Checklist: Applying Buyer Persona Insights

Checklist: Buyers persona

Buyer personas are one of the most powerful tools in any marketer’s toolbox. We’ve conducted an in-depth analysis of the Buyer Personas in a range of B2B industries and have composed the following list of common characteristics you can use …

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Lead Management – From Concept to Implementation

lead management process monitoring

A successful lead management process depends on many factors, including the type of product or service you offer. There are several strategies and tactics that can be used in the CRM process, and the process itself is very flexible. It …

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