Checklist: Applying Buyer Persona Insights

Buyer personas are one of the most powerful tools in any marketer’s toolbox.

We’ve conducted an in-depth analysis of the Buyer Personas in a range of B2B industries and have composed the following list of common characteristics you can use to more productively target your marketing to your ideal customers. A Buyer Persona is a fictional character created to represent your target customers.

For example, imagine you sell accounting software to local businesses. You would then create a Buyer Persona of a local business owner, and use that owner’s likes, dislikes, personality, education, and other attributes to design your marketing strategy.

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More than ever, marketers are struggling to apply persona insights to their marketing strategy and execution. Are you leveraging buyer personas in your everyday marketing tactics? Do you know what it takes to refine your persona building?

Read the checklist Applying Buyer Persona Insights and discover how to:

  • Identify the persona attributes that will directly inform your marketing strategy
  • Use marketing tactics to refine your buyer personas
  • Turn your persona building directly into revenue-generating opportunities

buyer persona insights

Download the checklist today to leverage all the attributes found in your buyer’s personas.

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By creating a buyer persona you will be able to design better, more targeted marketing campaigns and messaging. These should be the steps involved:
  • Defining the target audience
  • Understanding the demographics of your audience
  • Getting the word out to your audience
  • Sharing the information with the audience

For anyone thinking of applying the insights from a buyer persona to their own business, it’s important to understand the benefits and the trade-offs. There’s no magic silver bullet for success. There are definitely cases where buyer personas have been applied effectively, but, as with most things in life, there are no guarantees.

What are your thoughts on this? Let us know in the comments.
About Faheem Rafique

The author is a digital marketer who loves technology, design, marketing and online businesses. He has pretty good experience in automation, strategies, digital marketing. We can help you to manage and build brands on the web.

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