There has been a shift in focus in B2B marketing. It’s not new—marketing is more often than not responsible for some percentage of revenue generation. No longer is there a push for more, more, more. Now the push is for …
There is no straightforward answer on how to build a brilliant data strategy. The fact is, data strategy is like fashion: Different people have different fashion styles, and what’s in vogue one place might be undesirable in a different place …
As every business owner knows, it’s much harder to get a client than keep a client! So keeping your client retention rates high, you must keep them happy and engaged. Most companies use nurture strategies for marketing programs, with the …
Buyer personas are one of the most powerful tools in any marketer’s toolbox. We’ve conducted an in-depth analysis of the Buyer Personas in a range of B2B industries and have composed the following list of common characteristics you can use …
A successful lead management process depends on many factors, including the type of product or service you offer. There are several strategies and tactics that can be used in the CRM process, and the process itself is very flexible. It …
As a smart digital marketer, your primary goal is to convert potential clients into paying customers. But how do you do that? You create an inbound marketing campaign and take action. An inbound marketing campaign is a strategic marketing plan …
If you’re in your early age, you’re probably making a lot of money decisions. It’s a sad fact that many people face financial problems and they make financial mistakes. We’ve all made financial mistakes. It’s part of the human lives. …
The feverish rise of GameStop is a topic that has been on the lips of many in the industry and media since the news broke of the company being overflowed with offers to purchase the company. The interest is acceptable …
Lab-grown meat is a new food technology that’s poised to disrupt the meat industry. It’s one of the most exciting innovations in food today. Lab grown meat is the future of food. But what is lab grown meat? And how …
Are you ready to take the leap and start a small business? How do you get over the fear of starting a business? Making that decision might feel risky, but it’s a good thing. If you have set attainable goals, a good …