How Do You Create a Killer Data Strategy?

data strategy

There is no straightforward answer on how to build a brilliant data strategy. The fact is, data strategy is like fashion: Different people have different fashion styles, and what’s in vogue one place might be undesirable in a different place …

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Checklist: Applying Buyer Persona Insights

Checklist: Buyers persona

Buyer personas are one of the most powerful tools in any marketer’s toolbox. We’ve conducted an in-depth analysis of the Buyer Personas in a range of B2B industries and have composed the following list of common characteristics you can use …

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Lead Management – From Concept to Implementation

lead management process monitoring

A successful lead management process depends on many factors, including the type of product or service you offer. There are several strategies and tactics that can be used in the CRM process, and the process itself is very flexible. It …

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How to Run an Inbound Marketing Campaign?

How to create an effective inbound marketing campaign?

As a smart digital marketer, your primary goal is to convert potential clients into paying customers. But how do you do that? You create an inbound marketing campaign and take action. An inbound marketing campaign is a strategic marketing plan …

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